News

November ad spend drops 11% as pre-Christmas retail boom fails to emerge

Brittney Rigby

January 7, 2020 2:06

The Standard Media Index’s (SMI) latest ad spend figures are in, with Australia’s market back 11% in November after the usual pre-Christmas retail boom failed to materialise. Instead, retail ad spending was back 17% and specialty retail down 15.6%.

November marks the 15th consecutive month of decline for the media agency-funded market, with automotive and retail accounting for 35% of the month’s decline.

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Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.

Topics

ad spend Jane Ractliffe November ad spend SMI Standard Media Index

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