Ooh Media appoints new Reo product director
Ooh Media has appointed a new director of product, data, and technology to help lead its retail media arm, Reo.
JJ Eastwood is tasked with scaling Ooh Media’s retail media capability across Australia and New Zealand and will drive Reo’s tech and data play, “from powering smarter targeting and closed-loop reporting to building scalable, omnichannel solutions for retailers and brands”, as the company’s announcement explains.
Eastwood launched eBay’s advertising division in Australia, and was the founding managing director of Asia’s largest retail media network, Carousell Media Group. He also led Rakuten Advertising’s APAC business.
This latest recruitment follows Renae Usher’s appointment as director of sales in June. This year, Reo has expanded its retail media arm through partnership with Petbarn, Officeworks, and Australia Post.
JJ Eastwood
Andrew Every, chief strategy and retail media officer, at Ooh Media, said Eastwood is “an outstanding individual, and an internationally respected retail media commercial leader”.
“His passion for the digital landscape and ecommerce combined with valuable expertise in product innovation, programmatic advertising, and scaling new businesses will drive commercial results with our retailer partners.”
Eastwood said the future of retail media lies “in consolidation, smarter measurement, and unlocking the untapped potential of true omnichannel advertising”.
“Reo is uniquely positioned to lead this shift, blending Ooh Media’s national footprint with strong brand partnerships and data innovation.
“I’m thrilled to join Andrew and the talented reo team to help define the future of retail media in Australia.”
Ooh Media recently released its financial results for the first-half of 2025, which showed its retail network brought in $58.6 million in the first six months of the year, a year-on-year jump of $300,000.
Growth of 33% in New Zealand was undercut by a 3% fall in the company’s Australian retail market.
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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
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