oOh!media expands its retail media division and announces major contract wins

oOh!media has used its annual ‘Outfront’ on Wednesday afternoon to announce the strategic expansion of its retail media division in a bid to help retailers monetise sales more effectively.

The advertising giant is expanding its retail media arm, now rebranded as reo, to represent retailers’ assets across stores, websites, apps, and platforms like Meta and Google, moving beyond in-store screens to a full omnichannel digital offering.

With Australia’s retail media market expected to reach $2.6 billion by 2026, reo aims to help retailers monetise their media channels and drive incremental revenue through a comprehensive end-to-end sales solution.