oOh! Media expands billboard footprint with iOM agreement
Outdoor media company oOh! media has expanded its billboard footprint under a new agreement with large format business iOM.
The announcement:
oOh! Media will soon be offering national advertisers access to an additional 169 billboards within Melbourne, after signing a sales agency representation agreement with large format business iOM.
The agreement, to take effect from next Monday, sees oOh! responsible for national agency sales of iOM’s Melbourne billboards, which includes key locations on the Westgate Freeway, Western Ring Road and the iconic Flinders Street Station billboard in the CBD.
Congratulations. We know this is such a powerful marketing tool that all marketers jump for joy when we read about more availability.