Ooh Media to offer ads during Qantas flights
Ooh Media has obtained the advertising rights to Qantas’ inflight entertainment system, giving advertisers access to national and international commuters during flights.
From June 1, Ooh Media’s Qantas remit – which currently includes domestic terminals, clubs and business lounges – will now include international and domestic inflight entertainment, available through Qantas’ Entertainment app, onboard wifi and inflight news bulletins.
Robbie Dery, Ooh Media’s group director of fly, said it was the first time an airline had contracted an outdoor company to provide advertising both for the airport and the aircraft.
“The addition of Qantas Inflight Entertainment combined with the company’s extensive airport portfolio, provides brands with an uninterrupted audience solution to target the premium Qantas audience,” Dery said.
“Advertisers will now be able to buy exposure and reach of Qantas passengers during their more than two-hour journey preflight, in flight and post flight,” he said.
“More accurate targeting is now possible as our offering is underpinned by transactional data from more than 300 Quantium buyer segments. It makes it easier for leading brands to engage with Qantas flyers.”
Ooh Media has been working with Qantas since 2002, and in 2014 launched Q View, a new interactive digital content experience for Qantas Clubs and lounges.
Brendon Cook, CEO of Ooh Media said being awarded the inflight advertising contract was a testament to the 16-year-long relationship.
“Since the start of our partnership with Qantas back in 2002, Ooh has consistently evolved our offerings to ensure they are audience-led,” Cook said.
“Ooh’s entry into inflight entertainment advertising is another step forward in our strategy to not just be Australia’s leading out of home company, but to be a progressive and agile media business.
“By bringing together the latest in innovation, data, content and technology we continue to help advertisers build deeper engagement with audiences.”
If you had a choice between “more inflight advertising”, and contracting cancer, you’d choose cancer every time.
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