F.Y.I.

Ooh Media responds to billboard blowup

An Ooh Media spokesperson has responded to Darren Woolley’s opinion piece in Mumbrella on Monday morning.

The announcement:

An oOh spokesperson said: “Two Advance Australia “Renewables” ads that ran on oOh! classic billboards were done so in error. Established internal creative review processes were missed and additional checks have now been implemented to review all sensitive content moving forward.

“Our initial response incorrectly implied that removal occurred while the campaign was still active. It was never our intention to mislead or deceive and we apologise for this confusion. oOh! takes its sustainability commitments seriously and is strongly committed to meeting sustainability practices.”

Source: Ooh Media

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.