Ooh Media to purchase HT&E’s Adshel for $570 million

June 23, 2018 1:08

Australia’s largest outdoor player, Ooh Media, has won the bidding war for Here, There & Everywhere’s (HT&E) outdoor street furniture business, Adshel, agreeing to pay $570 million.

The figure is a 21% increase on Ooh Media’s first bid of $470 million, and $30 million higher than rival APN Outdoor’s bid of $540 million.

Adshel celebrated its Metro Trains Melbourne contract win on Thursday night

The sale solidifies Ooh Media’s position as Australia’s largest outdoor media company.

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Vivienne Kelly

Vivienne Kelly was previously the editor of Mumbrella from 2016 to August 2020.

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Ooh Media to purchase HT&E’s Adshel for $570 million

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