Ooh! Media woos adland with Mr Big competition
Dinner in New York with Sex in the City star Chris ‘Mr Big’ Noth is the prize in a competition by outdoor media company Ooh! Media to convince agencies of the benefits of using big billboards.
To win, entrants need to upload photos of themselves “doing something big” to the Ooh! Media’s Facebook page.
“Getting Chris Noth on board to help us raise awareness of big billboards is massive,” said Ooh! Media CEO Brendon Cook. “We all know that great, compelling and unmissable things come in big packages, and what better way to reinforce that than have the man who is the real “Mr Big” fronting our campaign.”
“Getting Chris Noth on board to help us raise awareness of big billboards is massive,”…..so your billboards are so big that you need to raise awareness of them with a character form a show they stopped making ten years ago? also good to know if you buy all the ad space in an EDM your ad also qualifies as news
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Great endorsement but I agree that the whole thing is slightly paradoxical lol
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2day FM did the same sort of promo 18 months ago. Obviously Chris Noth needs a free feed these days.
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Austereo did this a couple of years ago as a trade promotion…still a very good idea
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