Ooh Media’s Brendon Cropper joins Carat as chief data and experience officer

Carat Australia has appointed Ooh Media’s digital strategy director Brendon Cropper to the newly created role of chief data and experience officer.

Paul Brooks and Brendon Cropper

The new role is designed to help the agency deliver a “market-leading data proposition for clients” with Cropper responsible for advancing Carat’s digital and programmatic offering.

Cropper joins the agency from Ooh Media where has been digital strategy director for a year-and-a-half. Prior to that he was the founder and managing director of Digital Training. He has also been the GM of Starcom Digital.

Reporting to Carat CEO Paul Brooks, Cropper will also work closely with Dentsu Aegis Network chief data officer, Phil Zohrab, to build on the business’ existing capabilities and identify new opportunities for development.

Brooks said in a statement: “We aim to ensure that our clients receive the kind of thinking and expertise that connects a strong narrative with customer experience, delivery and content. The CDXO role will help curate a holistic user, business and technology-appropriate experience, ensuring we are at the forefront of the industry when it comes to data.

“Brendon’s experience in digital, data, and technology will be a great asset to Carat and Dentsu Aegis Network locally. His appointment signals Carat’s ongoing commitment to diversifying our product offering in line with the rapid rate of change in this digital economy. I’m very pleased to welcome Brendon to the team.”

Cropper said in a statement: “I’m very excited to be to joining Carat in this newly created role, working with Paul and the senior management team. It’s a very exciting time in the communications industry, as the role of data expands to create more relevant and valuable consumer experiences. I can’t wait to get started at Carat, helping to grow and enrich the Australian business.”

Cropper starts on March 20.


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