Ooh Media’s Brendon Cropper joins Carat as chief data and experience officer

Carat Australia has appointed Ooh Media’s digital strategy director Brendon Cropper to the newly created role of chief data and experience officer.

Paul Brooks and Brendon Cropper

The new role is designed to help the agency deliver a “market-leading data proposition for clients” with Cropper responsible for advancing Carat’s digital and programmatic offering.

Cropper joins the agency from Ooh Media where has been digital strategy director for a year-and-a-half. Prior to that he was the founder and managing director of Digital Training. He has also been the GM of Starcom Digital.