oOh! renews VicTrack agreement and launches 5 new large format digital sites across Victoria
oOh!media has renewed a multi-year contract with VicTrack. It will incorporate several new digital developments and will also launch an additional five new large format sites to its digital network in December across Victoria.
The long-term agreement with VicTrack, which owns Victoria’s rail transport land, assets and infrastructure, includes multiple existing large-format classic sites at locations in Bendigo and Ballarat and gives oOh! the ability to build new digital locations in key population centres across the state.
oOh! chief commercial operating officer, Robbie Dery, said: “oOh! continues to strategically invest in growing our unique network reach, delivering audiences at scale for brands. We’re delighted that our partnership with VicTrack, built over many years, has been extended. This ongoing relationship, combined with our unrivalled market experience, places oOh! in good stead moving into 2023.”
In addition to the VicTrack contract renewal, oOh! is also delivering five new large-format digital sites to its network in December. All five large format sites are strategically positioned in high-traffic locations on busy roads and freeways in South Melbourne, Burnley, Seaford and Hallam, and Warrnambool.
oOh! national commercial director, Michael Cali, added: “oOh! works collaboratively with commercial partners to ensure the delivery of quality assets in the right locations. The addition of five large-format digital sites in regional and metro areas rounds out another successful year of growth for our billboard offering. Moving into 2023 we have a full pipeline slated for Large Format across metro and regional markets continuing our commitment to deliver more options for advertisers to reach audiences at scale and make their brands unmissable.”
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