oOh!media announces trial for sustainability research

In an effort to make out-of-home advertising more sustainable, oOh!media is set to conduct a test that will reveal “the impact of reduced energy consumption across its large format digital network”.

The announcement:

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.