oOh!media secures Sydney Metro City and Southwest contract
oOh!media has secured the lucrative Sydney Metro City and Southwest contract, securing out-of-home placements at 18 stations, including seven new and 11 converted ones.
The tender was one of the most sought-after OOH contracts recently, with oOh!media, QMS, and JCDecaux all believed to be vying for it.
L-R: Cathy O’Connor, CEO, oOh; Chris Roberts, CFO, oOh; Maxine Bendall, senior manager secondary revenue, property and place, Sydney Metro; Leanne Boyle, chief property and place officer, Sydney Metro
Having secured the contract, oOh!media will install, operate and maintain a network of digital and motion-enabled screens across the Sydney Metro City and Southwest line from 2024.
Cathy O’Connor, CEO at oOh!media said: “Sydney Metro is Australia’s largest public transport infrastructure project, presenting unrivalled opportunities for commuters to travel the city for work, shopping, and leisure. This is a monumental win for oOh! and will expand our out-of-home offering in Sydney’s CBD.”
She added that Sydney Metro will complement oOh!media’s existing rail portfolio in Melbourne.
“Sydney Metro holds immense value to our network strategy and digital-first future of enhancing public spaces. The introduction of oOh!’s innovative suite of fully digitised assets will unlock new opportunities for advertisers to capture the attention of audiences within the heart of Sydney’s most vibrant locations.”
The eight new CBD metro stations are Crows Nest, Victoria Cross, Barangaroo, Martin Place, Pitt Street, Waterloo and new Metro platforms at Central and Sydenham.
All 11 stations between Sydenham and Bankstown will also be equipped with oOh!media media’s assets once they have been converted to Metro stops.
JCDecaux still holds the broader Sydney Trains contract that it won in 2021.
The news came after oOh!media hired former JCDecaux Australia executive Cassandra Cameron to run its network strategy last month.
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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