Opera singer sings exhaust notes of Alfa Romeo as it completes race-track lap

Alfa Romeo is celebrating its 105th anniversary by seeing if an opera singer can replicate the exhaust note of the Alfa.

The piece of content, created by Cummins & Partners, sees an opera singer using the tachometer, the instrument measuring the rotation speed of a shaft or disk, as in a motor, as her sheet music to replicate the exhaust note of the Alfa as the Guilietta QV TCT completes a lap of a race-track.

Jim Ingram, co-executive creative director at Cummins & Partners, said in a statement: “Alfa Romeo has a rich history of racing performance and Italian style. This idea brings those two things together in a way that really does take your senses for a ride. This project represents the epitome of our Alfa Romeo brand platform for Australia, The Romance of Performance.”