Oporto enlists motocross stuntman for ‘Feed Your Adventure’ campaign
Oporto has launched its latest campaign, Feed Your Adventure, with the help of motocross stuntman Robbie Maddison.
The campaign concept was created by Connect PR, with video filming and editing by Motel Picture Company.
Connect PR said the digital campaign sees Maddison perform stunts, to encourage Australians to “escape the ordinary in favour of discovering something exciting and unexpected by being spontaneous and trying new things.”
Oporto CEO, Craig Tozer added: “We’ve loved working with Robbie as he’s such a great fit for the brand with his adventurous, global spirit, his confidence in owning his own vibe and authentic love for the food experience Oporto offers.
“From the moment the doors open, we want to take customers on a journey to experience new flavours and the Portuguese heritage as if they walked into a restaurant in Portugal. We are on a mission to create the most craveable food experience and we believe life is more exciting when you live for the adventure.”
The Feed Your Adventure campaign has been launched alongside 12 new stores opening nationwide, which have been designed with a revamped dine-in experience.
“I was stoked when Oporto asked me to engage with their sense of adventure for this campaign,” said Maddison.
“Travelling as much as I do around the world, I regularly encounter amazing things along the way and am always open to new experiences.
“When it comes to food, it’s always nice to have an option to taste different flavours and spices when I’m on the road which is fresh and fast. I really feel like we’re a great fit.”
