Oppo looks to webAR to launch latest phone campaign

Australian-based Spaces Interactive has created a web-based augmented reality campaign (webAR) for Chinese smartphone brand, Oppo’s new Find X3 phone series.

The Awaken Colour webAR campaign was designed to attract audiences remotely, using AR technologies, with a webAR game being designed to highlight key technological features of the Find X3 phones, including the camera, A.I. scene enhancement and more.

The activation took inspiration from the concept of ‘perspective art’, to guide design and development of 3D shapes that tell the story of the new Find X3. With no app download required, the gamified experience leverages QR codes and web links, to direct users to find and stand in the correct position to view the perspective art pieces; as they get closer to forming the object, the hidden messages related to the Find X3 phone features are revealed.

Participants who engage are then placed in a national leaderboard depending on how long it takes them to identify phone features. The webAR campaign is being supported with integrated social media messaging across paid and organic social media.

As an added incentive, at the end of each week Oppo selects those at the top of the leaderboard and puts them into the draw to win a suite of Oppo products including the much anticipated Find X3.

“The Find X3 Series is all about innovation and cutting edge technology, so it was vital we developed a user experience that reflected that,” Oppo visual communications specialist, Jessica Lin, told Mumbrella. “Through the development of the Awaken Colour webAR, we were able to not only communicate the key features of our flagship device but do so through an immersive and engaging consumer experience befitting of the brand.”

With a strong emerging technology and events background, Spaces Interactive leverages web, mobile, and augmented and virtual reality technologies to develop creative and immersive experiences for companies and brands.

“WebAR provides the perfect solution for Oppo, allowing them to promote the ‘Awaken Colour’ competition and providing instant access to the digital brand activation, a great option as studies show that 61% of audiences are not willing to download apps to communicate with brands,” added Mark Dries, Spaces Interactive.


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