Oppo looks to webAR to launch latest phone campaign

May 13, 2021 9:38

Australian-based Spaces Interactive has created a web-based augmented reality campaign (webAR) for Chinese smartphone brand, Oppo’s new Find X3 phone series.

The Awaken Colour webAR campaign was designed to attract audiences remotely, using AR technologies, with a webAR game being designed to highlight key technological features of the Find X3 phones, including the camera, A.I. scene enhancement and more.

The activation took inspiration from the concept of ‘perspective art’, to guide design and development of 3D shapes that tell the story of the new Find X3. With no app download required, the gamified experience leverages QR codes and web links, to direct users to find and stand in the correct position to view the perspective art pieces; as they get closer to forming the object, the hidden messages related to the Find X3 phone features are revealed.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.

Topics

Oppo Spaces Interactive

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Oppo looks to webAR to launch latest phone campaign

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