OPR and Hardhat added to Thursday’s Mumbrella CommsCon program

Hardhat founder Dan Monheit and Ogilvy’s Richard Brett and Bridget Jung join the Mumbrella CommsCom lineup with a couple of last-minute additions.

Hardhat’s Dan Monheit

Reflecting on a tumultuous 2020, Monheit will examine which behaviour will change and which will endure in our new post-COVID reality. ‘Behaviour Change (Or Not) in 2021’ sees Monheit discuss research and real-world examples of behavioural biases relating to the PR and communications industry, offering actionable takeaways to create campaigns built on behaviour and to achieve better results.



Ogilvy’s Bridget Jung (left) and Richard Brett

Meanwhile, CEO of Ogilvy PR and Ogilvy Health Richard Brett, together with Ogilvy PR chief creative and strategy officer Bridget Jung offer a look at how audiences engage and interact with communications from brands and organisations. In ‘The Future of Content – Trends Shaping the Future of Brand Storytelling,’ the pair delve into the agency’s latest Futures report, based on six months of research to examine the way Australians find, consume and share content.

Jung, Brett and Monheit join the previously listed speakers at Mumbrella CommsCon, including Poem founders Matt Holmes and Rob Lowe, PwC’s Sonia Clarke and Dr Ben Hamer, and Magnum & Co’s Carl Ratcliffe.

Mumbrella CommsCon takes place as a physical event this Thursday 27 May at Doltone House, Darling Island Wharf, in Sydney. Limited tickets still available.


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