OPR wins new solar energy client

Communications agency OPR has won Sterling and Wilson Solar Australia, expanding its energy client base.

The announcement:

Communications agency OPR has been appointed by Sterling and Wilson Solar Limited’s Australian subsidiary Sterling and Wilson Solar Australia Pty Ltd., one of the world’s biggest large-scale solar providers, delivering end-to-end solar engineering, procurement and construction (EPC) solutions across 25 countries.

OPR will support the global brand’s local communications efforts, as it looks to expand its renewable energy presence in the Australian market.

Nino Tesoriero, OPR’s Chief Counsel, who will be leading the relationship, said he was delighted his team has been appointed by Sterling and Wilson Solar Limited to support the company’s Australian growth plans.

Nino said: “Sterling and Wilson Solar Limited is a leading global provider of large-scale solar projects and OPR is excited to be supporting the company as it establishes itself as a long-term operator in the local market.”

“With large-scale solar projects expanding rapidly in Australia, we look forward to telling the company’s success story to people who care about Australia’s renewable energy market and future.”

“The opportunity to work with Sterling and Wilson Solar Limited aligns with our strategic goal to bolster our roster of clients in the renewable energy space – an area we are very passionate about,” added Richard Brett, CEO of OPR.

The appointment will see OPR support the EPC provider on brand strategy and brand narrative development, digital strategy, content, media relations and issues and crisis communications.

Additionally, it will encompass government relations support on a project basis.

“We are in a time where the world’s transition to a decarbonised energy system is well underway, and SWSL has the potential to cement itself in Australia as a leader in reliable and innovative solutions that transform how the world generates energy. We’re thrilled to be the partner of choice in this storytelling journey and believe our passion for energy and sustainability make us a perfect fit.”

“We know how to reach the right audiences to elevate SWSL in the conversation around the potential of large-scale solar in Australia’s energy future, at a time when the conversation is moving fast,” added Brett.

OPR has extensive experience delivering strategic communication, stakeholder and engagement campaigns and projects for brands in the energy and renewables sector.

“OPR demonstrated a deep understanding of our brand and the renewables industry at large with a passion for the work. Australia is an important market for Sterling and Wilson Solar Limited as we look to expand our presence here with key local projects already underway. With OPR’s strong presence in Australia backed by a broad range of offerings, we look forward to working with them to leverage these business announcements and strategically bring our brand story to life,” said Philip Sheridan, CEO, Sterling and Wilson Solar Australia Pty Ltd.

OPR is part of WPP AUNZ, Australasia’s leading creative tech company.

Source: OPR media release


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