Opt-In, Not Interruptin’: Are the efforts you put into branded videos making an impact?
Thousands of brand videos make it onto the internet every day and sink without trace. Yoav Tourel looks at some of the key ingredients to making an impact in the medium.
In a marketing world that is shifting to content creation and distribution, video becomes a crucial ingredient of any content marketing campaign because of its ‘magic’.
Video is a powerful canvas that allows brands to tell a more meaningful, in-depth story to their audience.
Content marketers are certainly awake to the potential of video beyond just being a TVC or online video, and at Outbrain we’ve witnessed more and more brands choosing to leverage this format to educate, inspire, and add value to their audience.
