Optus and WSPA target Generation Y in latest save the whales push

Tim Burrowes

June 3, 2010 1:01

Optus is launching the latest phase of its “Give Whales a Voice” campaign, creating a purpose-built sound stage at Sydney’s Martin Place to invite people to voice their opposition to whaling.

As part of the joint initiative between the telco and the World Society for the Protection of Animals, the event will be held on June 7, from 6.30am to 2pm.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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2 COMMENTS

John Grono 3 Jun 10

If we give them a voice will they sing that old WWII Vera Lynn fave … Whale Meat Again …

Mikey 5 Jun 10

Can I go to this and “voice my opposition” to Optus? For its harpooning of truth in advertising “for scientific purposes”? For its misuse of the term “unlimited” with a hundred exclusion clauses in microscopic, undiscoverable print?

To use whales as mammal-shields to protect a company from scrutiny and criticism is contemptible, and very transparent to all. Optus marketing department, you are only fooling yourselves!

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