Optus: ‘brace yourself’ for the new 4G network
Optus has kicked off an ad campaign to promote its new 4G network.
Created by M&C Saatchi ,the campaign follows the brand’s ‘Its Possible’ positioning, unveiled last April.
Comprising of print, online and outdoor executions, the ads feature different characters being blown away by the power of a glowing yellow cube with tagline ‘Brace Yourself’.
So using 4G makes you look like you’ve been constipated for a week? Is the cube the antitote?
I think that’s what happens when you open your bill…..
^^^^^
Hahahahahahahaha!
I like it. Does the job.