Optus: we think broadband is important

Optus has released the second in a series of ads that reposition the telco as a major broadband provider with the slogan ‘It’s possible’.

The ad features a digitised blonde woman holding a yellow cube – a symbol that denotes the Optus network.

An animal doesn’t feature in the ad until the closing frame, when a bear makes deliveries of the yellow Optus cubes.

The visual effects were by Fuel VFX, the ad created by M&C Saatchi.

Anthony Shiner, Optus director of fixed, said in a press release: “Optus revolutionised the fixed broadband market in 2007 with Australia’s first ‘yes’ Fusion home broadband bundle. Today we take this a step further driving mobile lead convergence by giving our customers free fixed broadband as included value for the first time.”

M&C Saatchi ECD Ben Welsh added: “It was important to bring the brand theme and style seamlessly into the product narrative.”


Client: Optus
Agency: M&C Saatchi
Executive Creative Director: Ben Welsh
Creative Director: Shane Gibson
Digital Group Head: Steve Farkas
Art Director: Patrycja Lukjanow
Copywriter: Mike Condrick
Managing Partner: Christine Gardner
Head of Strategy: Colin Jowell
Senior Account Director: Tara Goh
Account Director: Jillian Nalty
Senior TV Producer: Loren August
Digital Production: Make
Production Company: Goodoil Films
Director: Michael Wong
Executive Producer: Juliet Bishop
Post Production: Fuel VFX
VFX Supervisor: Steve Anderson
VFX Producer: Erica Ford
Art Director: Brendan Savage



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