News

Optus and Emotive push entertainment package with journey through endless loop

Optus is pushing its data-free streaming entertainment package with a new ad that follows a teenage customer as she consumes a variety of different entertainment.

The spot, created by Emotive, follows the adolescent’s streaming experience journey, which is represented via different environments, with Emotive using movie tropes and dance music with each of the spots ending where it began to give the feeling of infinite, looping entertainment.

Filmed on a purpose-built set at Fox Studios in Sydney, Emotive used a motion control camera rig in order to stitch together the various elements of the character’s journey.

The ad is set to Ladyhawke’s ‘Let it Roll’ and it is running across online and offline channels.

Credits

  • Agency/Production Company: Emotive
  • ECD/Creative Director: Charlie Leahy
  • Director: Darcy Prendergast (Oh Yeah Wow / Exit Films)
  • DOP: Evan Papageorgiou
  • Executive Producer: Simon Joyce
  • Senior Producer: Hayley-Ritz Pelling
  • Marketing & Activations Director: Alison Mitchell
  • Producer: Johnny Greally
  • Production Manager: Serena Rettenmaier
  • Production Designer: Aaron Crothers
  • Editor: Uthayan Selvaraj
  • VFX House: Oh Yeah Wow
  • VFX Producer: Christina Remnant
  • VFX Supervisor/Lead: Josh Thomas
  • Sound Design: Ryan Granger (Dead On Sound)
  • Colour Grade: CJ Dobson (Pocket Post)
  • Optus ECD: Mark Harris
  • Optus Creative Director: John Weir
  • Optus Marketing: Michelle Katz, Bo Van Graan, Jennefer Elten
  • Optus Brand: Jane Salah and RE:
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