Optus and Emotive push entertainment package with journey through endless loop
Optus is pushing its data-free streaming entertainment package with a new ad that follows a teenage customer as she consumes a variety of different entertainment.
https://www.youtube.com/watch?v=sOpm3WgwQQ4
The spot, created by Emotive, follows the adolescent’s streaming experience journey, which is represented via different environments, with Emotive using movie tropes and dance music with each of the spots ending where it began to give the feeling of infinite, looping entertainment.
Filmed on a purpose-built set at Fox Studios in Sydney, Emotive used a motion control camera rig in order to stitch together the various elements of the character’s journey.
The ad is set to Ladyhawke’s ‘Let it Roll’ and it is running across online and offline channels.
Credits
- Agency/Production Company: Emotive
- ECD/Creative Director: Charlie Leahy
- Director: Darcy Prendergast (Oh Yeah Wow / Exit Films)
- DOP: Evan Papageorgiou
- Executive Producer: Simon Joyce
- Senior Producer: Hayley-Ritz Pelling
- Marketing & Activations Director: Alison Mitchell
- Producer: Johnny Greally
- Production Manager: Serena Rettenmaier
- Production Designer: Aaron Crothers
- Editor: Uthayan Selvaraj
- VFX House: Oh Yeah Wow
- VFX Producer: Christina Remnant
- VFX Supervisor/Lead: Josh Thomas
- Sound Design: Ryan Granger (Dead On Sound)
- Colour Grade: CJ Dobson (Pocket Post)
- Optus ECD: Mark Harris
- Optus Creative Director: John Weir
- Optus Marketing: Michelle Katz, Bo Van Graan, Jennefer Elten
- Optus Brand: Jane Salah and RE:
Linkedin
Interesting how the client is credited at the bottom while Emotive and the production agency feature first.
Disrespectful Emotive, lacking in class.
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@Rebecca – because the client did not create the actual work. The agency behind the work is credited first as is standard practise. If I was a client I would be embarrassed if my name was above those that conceptualised, presented, workshopped, planned, designed, directed, shot, edited and finessed the work. Making decisions and providing feedback shouldn’t go above many hours of hard work. Not sure who all the creative directors are at Optus though… Didn’t know they had a creative department.
Would have been nice to see the concept pushed further with this creative eg. taking unlimited to another scale with a long form looping YouTube vid for example (no limit to upload length). Would have provided a nice addition to the set as a quirky format. Currently they are just loops that end prematurely.
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Data free zombie coffee? I find these confusing.
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Good idea, executed badly, looks rushed and cheap..
This is what the Telstra entertainment campaign should have been..
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completely agree.
It wasn’t an endless loop. It was 1 loop. I found the work “unfinished”
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@Almost. Agree on what the Telstra campaign should have been about. Telstra just doesn’t connect with anyone I have spoken to (anymore?).
At least the Optus campaign has me looking at the ad to see how it was made or at least seeing how the next room will evolve as the actress moves through the scenes. I would watch it again….
Clearly defines who the target market is as well and their product offering.
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Telstra is simply far too conservative.
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Is re-doing a Kylie Minogue video really that creative?
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there is a shedload of craft and detail in this spot
really well done.
watched it 4 times and kept spotting stuff.
astronaut coffee made me smile.
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does this mean customers get astronaut coffee when they sign up with optus?
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