Foxtel admits SVOD remains a challenge as it unveils new offering

September 6, 2016 11:43

Foxtel has confirmed it will take the streaming services such as Netflix and Stan head on with a walk-up offering of channels for online subscribers that moves the pay TV company closer to offering a cut-price, à la carte service for viewers.

Foxtel CEO Peter Tonagh has admitted that on-demand and streaming remains a challenge and the company has more work to do to communicate its message.

Speaking at the ASTRA conference in Sydney this morning Tonagh unveiled his plans for Foxtel in the coming months as it seeks to head off growing interest in the SVOD competitors.

While highlighting that “linear viewing” of popular shows and sports remained the most popular way for Australians to watch TV, he said that Foxtel was going to make more content available online through new streaming offers.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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4 COMMENTS

George Michaelson 6 Sep 16

So basically, his opposition to SVOD is simply that .. its somebody else doing it. If we want SVOD, he’ll sell it. Except then he has to confront the price. Which (as noted above) is significantly below his current tariff, which means he just said he was going to pump money into a device, to try and capture market share, for declining revenue.

I’m sorry, can you remind me why I want my superannuation invested in this guy? If he took his 650,000+ Internet customers, and actually worked out how to monetize them as ARPU for service over IP and not just TV, I might believe in him. But sinking money in a lock-in, nah.

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Lee 6 Sep 16

The day will come soon where you Google “TV Show X” and you are presented with numerous similar web sites where you can watch “TV Show X” There will be a watch now, free, with adverts option, a pay to remove ads option, or get a subscription to watch everything option.
As much as Foxtel wants to be liked it is a lot like a Telco, we really don’t care which one as long as it works and when it doesn’t we are furious. It’s going to get a lot more fragmented out there.

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David Henselin 7 Sep 16

Just wait until Amazon Prime hits Australia next year, its going to get very interesting.

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Joseph 11 Sep 16

Why is much of this article barely English?

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