Optus head of content and TV Paul Rybicki to head up new Singtel Australia business
Optus head of content and TV Paul Rybicki has been appointed country head for a new Singtel venture in Australia, ending his nearly five-year tenure working across the telco’s content offering.
Paul Rybicki promoted to lead new Singtel business
Rybicki joined Optus in July 2012 from Foxtel where he was head of insights and data science.
During Rybicki’s time as head of content and TV, Optus surprised many in market when it secured the rights to the EPL from Fox Sports for $189m for three years, with the telco announcing later a suite of apps and channels available only to Optus customers that it would stream the matches on.
At the time Rybicki admitted the telco had expected a backlash from fans over the decision to make people sign up for an Optus service in order to access the content, but said the new online-only offering was providing “evolution” for the market.
“If you look at Australia versus US in terms of sport being delivered over the top, we are quite behind in this market, and this is one of the first times a mainstream sport will be delivered in that way,” he said.
In Singapore, Singtel operates Singtel TV, a subscription pay TV service. It also owns marketing technology company Amobee which has a presence locally; Singtel Idea Factory, a product research and development company; and Singtel Digital Marketing Agency.
Rybicki’s new role has seen Optus head of brand and communications Corin Dimopolous take on an expanded role, absorbing Rybicki’s duties as acting head of TV.
Corin Dimopolous joined Optus as head of brand and communications in June 2015, who quickly kicked off a pitch process for the telco’s entire agency roster.
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“evolution”?
Which would be alright if the EPL apps actually worked properly and as they don’t Optus has messed up the broadcasting of the EPL in Australia to such an extent that in 3 years it will virtually be forgotten about in this country. Thanks god these imbeciles haven’t got any other major sports competitions…..
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“Optus head of content and TV Paul Rybicki has been appointed country head for a new Singtel venture in Australia,” you say, bt\ut you have told us nothing about this new role.
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Hi Stuart,
Singtel/Optus were not forthcoming with any extra detail – we’re still digging but if you know anything please do let us know.
Cheers,
Miranda – Mumbrella
They did and they did re the World Cup 2018
They can’t even give it away now it’s so bad.
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