Optus opens creative account to pitch for projects

Optus has opened its creative account to pitch, five months after reconfirming its creative roster of agencies.

A statement from Optus head of marketing, Mel Hopkins, to Mumbrella said: “We have a mature creative collective model with our agency partners. On occasion we will ask for creative solutions from a couple of agencies, all of which will be remunerated for their work.”

Mumbrella understands that the pitch has been opened for a range of projects, but not the whole creative account.

Currently, the creative roster currently includes TBWA Sydney, M&C Saatchi Sport and Entertainment, Emotive, Big Red, the M&C Saatchi-owned Re, and Optus’ internal agency Yes Agency.

Bear Meets Eagle on Fire was also engaged in a project last year, for the launch of Optus’ 5G network.

Bear Meets Eagle on Fire was co-founded by Micah Walker, who previously spent eight months as the ECD of 72 and Sunny Sydney, during the same period that the agency was a ‘full time partner’ on the Optus roster.

Optus’ media account has been held by UM since 2016. Thrive was appointed to the public relations account last year.


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