Optus opens The Happy Place to push iPhone

Optus has launched an inflatable pop-up store at Sydney’s Circular Quay to promote the new iPhone 3G S.  

The venue – named The Happy Place – features staff to guide visitors on the handset’s abilities – and sign them up as customers. It will be at First Fleet Park until tomorrow. The Happy Place has also included a series of celebrity seminars explaining how they use their iPhones.

Experiential agency Jack Morton, Bang PR and Zing PR were involved in the project.


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