Foxtel’s biggest day of subscribers as pay TV operator launches Olympic drive
Three Drunk Monkeys’ offbeat EOFYS ad has helped drive Foxtel to its best ever day of subscribers.
The End of Financial Year Sale promotion – featuring familes celebrating the offer as if it was Christmas Day – saw the pay operator sign up 2000 new subscribers on Monday, with all of them also taking the IQ digital video recorder too, Foxtel boss Kim Williams revealed.
Speaking at the launch of the subscription TV company’s Winter Olympics package, Williams said: “It was our biggest subscription day ever. We had just under 2000 new subscriptions yesterday and each and every one of them had an IQ. Some of them had two, and some of them had three.”
He neglected to also say . . . that this record day coincided with their largest media spend. It wasn’t the message, or even the product.
How come we have to put up with more and more and more bloody ads on Foxtel? Does more subscibers mean more ads? Sorry for sounding naive but what does the $120 a month we pay entitle us to? Wish I wasn’t so addicted to Foxtel IQ…..mind you that is only so I can fast forward the ads!
Foxtel is not worth the $100 or so you pay for the premium package, plus $50 more for winter olympics, they are joking right? Thank god for selectv, $44 a month with movie network, disney and discovery much better value.
James – as much as you’re saying otherwise – it takes all three (message, media and product) to produce any decent result. Let alone any records.
In the case of FoxteI know this is true because I work on it. If you are so familiar with the workings of the business then you’d surely know how closely media, creative and client work on producing what they do.
Hey Monique,
The pay TV proposition has never been about fewer ads (although it is in fact the case). It’s about more choice, and channels with a narrower focus.
Whether the wider choice is considered value is up to each consumer.