Optus partners with Bathurst winner in new work via Emotive
Optus has partnered with creative agency Emotive and Bathurst winner Chaz Mostert to demonstrate the potential of the Optus 5G Network.
The announcement:
To demonstrate the power and speed of the Optus 5G network, Optus has partnered with Walkinshaw Andretti United’s Bathurst winning driver and current fastest lap record holder, Chaz Mostert.
Harvey Wright, Head of 5G at Optus said, “We are incredibly excited about our opportunity to showcase the future potential of Optus 5G through our new partnership with WAU.”
Lucio Ribeiro, Associate Director of Innovation Optus said, “This exciting showcase demonstrated how 5G will be a critical enabler for other technologies like artificial intelligence, IoT, VR and AR. Optus is looking to actively partner with the local start-up community, agencies and publishers involved with these technologies.”
Alongside a 15” TVC featuring Bathurst winner Chaz Mostert, Optus created a custom-built remote control race activation at Bathurst.
The activation combined the technology of Amazon Web Services with the ultra-reliable low latency, high response, and high-bandwidth of Optus 5G to give racing enthusiasts a chance to compete with each other over five laps via remote control with a twist – the drivers couldn’t see their cars.
Jim McGorty, Brand Activations Director said “Every part of the race relied on the speed of 5G.
From accelerating, to steering, and even the driver’s view of the track. Everything was connected in real time. We had drivers racing real time from 200kms away at an Optus store in the centre of Sydney and we had hundreds of customers driving in location in Bathurst.”
Credits
Client: Optus
CMO: Melissa Hopkins
Sponsorship & Retail Director: Ben Lawless-Jennings
Associate Director, Network & Brand Marketing: Adam Burling
Brand Engagement Manager, Marketing & Sponsorship: Jodie Archibald
Associate Director, Innovation: Lucio Ribeiro
Senior Manager, 5G Innovation: Kate Dalby
Senior Technical Specialist: Marcin Wierzbicki
Capability Architect: Benjamin Johnson
Marketing Graduate: Zac SullivanCreative Agency: Emotive
CEO: Simon Joyce
Creative Director: Grant McAloon
Head of Design: Dan Mortensen
Designers: Tim Evans and Samantha Jones
Brand Activations Director: Jim McGorty
Senior Producer: Aly Jolly
Filming & Photography: Leo Townsend
Editing: Adam Eden
Source: Emotive media release
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topics
Amazon Web Services
Bathurst 1000
Chaz Mostert
emotive
Harvey Wright
Jim McGorty
Lucio Ribeiro
Optus
Walkinshaw Andretti United
