Optus recruits Cuba Gooding Jnr to highlight latest mobile products
Optus has recruited American actor Cuba Gooding Jnr as part of its ‘Just Right’ campaign.
The online campaign consists of two videos which tell customers who to get their “excitement just right”
Gooding Jnr – who starred in Pearl Harbour, Jerry McGuire and American Crime Story: The People v. O. J. Simpson – goes through a range of different ‘purchaser’ emotions while trying to secure the latest phone.
“I really enjoyed working with Optus to shoot this series. Optus gave me the creative freedom to really own the characters and create some fun content,” Gooding Jnr said.
Optus is the first Australian brand Gooding Jnr has ever worked with.
Ben White, managing director at Optus, said in a statement: “Optus is offering a lot of amazing mobile products and to celebrate the excitement our customers feel when they buy a new mobile, we thought it was fitting to ask one of the world’s most accomplished actors to act out some reactions our employees see.”
Struggling to think of a more mediocre brand ambassador.