Optus releases third instalment around “It’s Possible” positioning
Optus has launched a campaign to promote a new range of post-paid mobile plans around unlimited mobile voice calls and SMS.
The TVC is the third instalment of the telco’s “It’s Possible” positioning, unveiled in April with agency M&C Saatchi.
The spot features the return of the yellow cubes, used in previous campaigns to represent the network of family and friends.
The ad finishes with “Now better off together.”
Looks like someone spilt the cheese and crackers platter.
Strange how little boxes seem to be the new black for telcos. Optus has floating yellow boxes and Telstra has multi-coloured dancing boxes.
These ads are getting better. I was worried for them after seeing the new creative style launch but it’s starting to come together more. I’ll think they’re start getting real traction with these. And I’ve noticed theyve starting to use price points ending in zero, e.g $50 instead of $49. A nice way to break the clutter and to fatten pockets. Looks like they didnt sack everyone in their marketing department….