Sigrid Kirk named chief product officer at Fairfax Metro

Sigrid Kirk mumbrellaA fortnight after leaving News Limited, Sigrid Kirk has been named chief product officer of Fairfax’s Metro Media division.

Kirk spent two years in a similar role at News Limited.

Metro Media CEO Jack Matthews said in a statement:

“We’re delighted to have Sigrid joining us at an historic time for Metro Media’s mastheads and products. Sigrid is exceptionally qualified to drive the change we need right across our product suite.

“Earlier this week Fairfax Media announced a range of initiatives that will progress the business rapidly on the journey from print to digital. Major advances in our product offering – including the transition to a “compact” format for The Sydney Morning Herald and The Age, and the development of digital subscriptions for these mastheads – will underpin our future success.

“Sigrid will lead all product development aspects of our journey.

“Physical newspapers are set to be a part of Metro Media for many years, and it is really important that our Chief Product Officer have the skills needed to achieve great results in our newspaper redesign project,” he said.

Kirk will start on August 12. She said: “I am excited to be rejoining Fairfax Media at a time when all of my skills and experience will be called upon to deliver fundamental change across both the print and digital sides of the business. I have the utmost respect for Metro Media’s mastheads, which resonate with millions of Australians. Fairfax Media also has a well-earned reputation as a digital innovator.”


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