Optus restructures consumer marketing division

Optus has announced it will restructure its consumer marketing division as part of a wider shake up that will likely see the company shed jobs in its marketing, IT and networks divisions.

The changes sees Optus move its mobile and services development functions away from marketing to its customer division.

Optus is also creating a dedicated brand and marketing communication group which will report to consumer CEO Kevin Russell.

“These changes will see Optus elevate the prominence of branded activities, increase focus on building its fixed business in an NBN environment, (and) ensure our marketing decisions are customer led, remove duplication, and streamline technology,” said David Epstein, Optus vice president of corporate and regulatory affairs.

Optus would not comment on the number of redundancies within the marketing division. But Mumbrella understands that the impact of the changes will be finalised by the end of March.

The Australian Financial Review yesterday reported the total jobs at risk across the company’s various divisions will be less than half the 962 positions the telecommunications company shed last year.

The changes will also see the company focus on pushing its brand to consumers and also expanding its fixed business through the NBN with Martin Mercer, former CEO of VividWireless, being appointed as managing director, strategy and fixed, to lead the new team.

Optus decision to restructure its marketing and push its own brand comes less than six months after it announced it would terminate deals with resellers Telechoice and Allphones.

Nic Christensen


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