Optus appoints We Are Social to manage social media activity following pitch

yesoptus_LogoOptus has appointed We Are Social to manage social media activity following a competitive pitch process.

The appointment of the social agency follows on from the telco shaking up its agency roster in January, appointing Big Red, M&C Saatchi, The Works, Emotive, With Collective, AKQA and Thrive PR.

We Are Social will develop social campaigns and content for Optus’ consumer and small and medium business (SMB) functions.

Ben White, managing director of marketing and product at Optus, said in a statement: “With Optus repositioning itself as an entertainment and technology brand, we needed a partner who understood the challenges ahead and could elevate our presence across social channels.”

“We Are Social stood out during the pitch process. It has a strong history of working with brands in both the entertainment and sport space, and brings valuable creative and analytic expertise to the table.”

Suzie Shaw, managing director of We Are Social in Australia, said in a statement: “Optus recognises the power of putting social thinking at the heart of marketing, and that’s what we do.”

“We are beyond delighted to be working with Optus and think this will give us the opportunity to create outstanding work.”

Optus has also been working with Universal Music’s recently formed agency, Bring, which created a series of short films featuring upcoming artists talking about their careers.

We Are Social clients include Netflix, Kia, Lenovo and Ebay Australia.


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