Optus touts entertainment credentials in Fetch TV consumer campaign

May 16, 2016 3:42

Optus has put a big budget behind Fetch TV

Optus has continued its huge investment in marketing in recent months with the launch of six new ads promoting its Fetch TV service.

The brand has changed the promotional line for Fetch TV from ‘Optus TV with Fetch’ to ‘Yes TV by Fetch’ in the campaign which promotes the breadth of content on the platform.

The campaign features several different approaches, including and overarching “You want entertainment?” ad and a series of shorter, 15-second treatments: “You want explosions?”; “You want bad guys?”; and “You want powerful women?”.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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