Optus unveils Snapchat filters for university orientation weeks across Australia

Optus is welcoming students back to university with the creation of Snapchat filters which will run during respective university orientation weeks across the country.

The campaign aims to get millennials engaged with the Optus brand and will run across Australian campuses during O-Week. It includes 10 Snapchat filters created by We Are Social and launches today at the University of New England Armidale.


The University of Sydney will be the last to received a specialised O Week filter.

Chris Smith, vice president of digital at Optus, said the campaign will resonate with the data-loving generation.

“Millennials are big data users but they are also smart in how they use it. Most enjoy accessing ‘data-free’ music streaming through Spotify, Pandora, iHeartRadio and Google Play music and save the rest of their data for browser searching,” Smith said.


The creative for the University of New England Armidale which launched today

“At Optus we are big on creating memorable moments that you can share with friends and family. The Snapchat filters are a great way for students to create these moments and celebrate O Week.”

Optus will be on-site during each O Week across 29 universities in metro and regional areas. There will also be a competition offering tickets to the iHeartRadio Music Festival in Las Vegas.

The Snapchat filters will be available at the University of New England Armidale, James Cook University Townsville, James Cook University Cairns, University of NSW, Kensington, Griffith University, Brisbane, Flinders University, Adelaide, Monash University, Clayton, University of Western Australia, Crawley, Deakin University, Burwood, and the University of Sydney.


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