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Optus: We’re appalled by Kyle & Jackie O, but we’re not pulling our ads

Optus has this afternoon said that it is “appalled” by the controversial lie detector segment on the Kyle & Jackie O show during which a 14-year-old girl revealed that she had been raped.  

But although it has communicated that to the management of Austereo, the brand says it is not commenting on its future adverting arrangements with the network.

The comments from Optus come more than 48 hours after the incident. Yesterday the brand had declined to talk about its involvement in the show.

Stressing that although Optus advertised on the broadcast and on the show’s website, it had not directly sponsored the segment, a spokesman told Mumbrella: “We’ve got a commercial arragement with Austereo just as we have with other broadcasters. But we are not a sponsor of the segment.”

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