Opus Agency acquires The Company We Keep

The Company We Keep – an experiential marketing agency – has been acquired by global events and experiential marketing business, Opus Agency.

Part of The Opus Group, Opus Agency hopes to strengthen its position as a global entity via the acquisition, bringing The Company We Keep’s 80-strong employee roster and Asia-Pacific offices into its offering.

Said to enhance Opus Agency, The Company We Keep will bring localised expertise to clients while providing comprehensive solutions on a global scale.

(L-R): Kim Kopetz, Nigel Ruffell, Dena Lowery

“The alignment between Opus Agency and The CWK is remarkable – from our shared clients like Salesforce to our creative capabilities, and our cultural ethos,” said Nigel Ruffell, founder and CEO of The Company We Keep.

“This partnership opens up new opportunities for our team, our clients, and our future, as we continue to lead in the APAC region while contributing to Opus Agency’s global success.”

Dena Lowery, Opus Agency’s president, added: “This acquisition enables us to better serve our clients in the world’s fastest-growing and largest cities, while also enhancing our capabilities with deeper expertise in content, broadcast, and film. It’s a strategic move that strengthens our ability to deliver high-impact, future-forward experiences across the globe.”

Now operating as a combined entity, Opus Agency and The Company We Keep will continue aiming to innovate events and experiential marketing, by creating “future-forward” experience that resonate across the world.

The agencies will leverage their shared client relationships, and offer scalable talent with localised expertise to enable brands to “reach new heights”.

“This acquisition aligns with The Opus Group’s mission to provide global access to scalable resources and specialised talent across our network of brands,” Kim Kopetz, president and CEO of The Opus Group, said.

“It enables us to navigate complex challenges and scale operations efficiently while creating new growth opportunities for our clients and our team members around the world.”

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Lauren McNamara

Lauren McNamara is the associate editor at Mumbrella, covering the agency beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.

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topics acquisition Dena Lowery experiential marketing Kim Kopetz Nigel Ruffell Opus Agency The Company we keep The Opus Group

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