Oracle Data Cloud launches service for Australian marketers

Oracle has launched a range of Australian customised marketing components for its Data Cloud platform, the company announced today.

The Australian release is part of a global push across ten different markets, Brandon Paine, international vice president and GM of Oracle Data Cloud, told Mumbrella.

Brandon Paine, International Vice President and GM of Oracle Data Cloud

“We look for a digital-savvy and mature marketplace, there’s things that tend to correlate with high disposable income, gross domestic product,” Paine said.

“More specifically for digital marketing – are people using lots of devices? Is there a mature significant e-commerce market? How is the use of social media? Across the board Australia indexes very well for this.”

The localised Oracle Audiences feature offers over 400 Australia-specific segments across 64 million local device ID profiles, said Paine.

“We’ve done a lot of work curating on what customer data we have and then using data science to model the different signals we can get to better understand you as a customers.”

Other countries with customised roll outs include Japan, Germany, France and Brazil and the service is available immediately

The Australian-specific features are available immediately to Oracle’s Data Cloud customers and is included under current licensing agreements.


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