Oracle Data Cloud launches service for Australian marketers
Oracle has launched a range of Australian customised marketing components for its Data Cloud platform, the company announced today.
The Australian release is part of a global push across ten different markets, Brandon Paine, international vice president and GM of Oracle Data Cloud, told Mumbrella.
“We look for a digital-savvy and mature marketplace, there’s things that tend to correlate with high disposable income, gross domestic product,” Paine said.
“More specifically for digital marketing – are people using lots of devices? Is there a mature significant e-commerce market? How is the use of social media? Across the board Australia indexes very well for this.”
The localised Oracle Audiences feature offers over 400 Australia-specific segments across 64 million local device ID profiles, said Paine.
“We’ve done a lot of work curating on what customer data we have and then using data science to model the different signals we can get to better understand you as a customers.”
Other countries with customised roll outs include Japan, Germany, France and Brazil and the service is available immediately
The Australian-specific features are available immediately to Oracle’s Data Cloud customers and is included under current licensing agreements.