Oral B sponsors BBC iPlayer in Australia

Dental brand Oral B is the first advertiser on the Australian edition of BBC Worldwide’s iPlayer.

The three month deal, which kicks off on January 1, was negotiated by Mediacom in Sydney on behalf of Oral B’s parent company P&G.

Scott Hamilton, BBC Worldwide’s regional director of ad sales for Australia and New Zealand said: “Through this sponsorship deal, P&G gain access to early adopters who enjoy quality BBC content on an innovative and expanding platform. It’s a superior product, a great fit for their target audience and provides an uncluttered user experience delivering Oral B exceptional cut through.”

The deal coincides with the extension of the iPlayer app from availability on the iPad to the iPhone and iPod Touch too.

The subscription based iPlayer allows users to watch BBC video content.


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