OREO and Coca-Cola become best friends for… a limited time only
Two iconic food brands, OREO and Coca-Cola, have announced a new collaboration that places the sugary treats’ friendship front and centre.
The campaign revolves around two limited-edition products that combine Coca-Cola and OREO into a new flavourful experience: The Coca-Cola OREO Zero Sugar Limited Edition and the OREO Coca-Cola Sandwich Cookie.
Launching in the Australian and New Zealand markets, the platform – whose products will only be available for a short amount of time – was inspired by the uplifting, symbiotic relationship between “besties”.
In this case, both products sport new modern packaging and slick designs celebrating Coca-Cola bottles and OREO’s embossed textures, as well as each other’s flavours for a wholly new sweet experience.
“Coca-Cola® Creations is all about infusing the iconic Coca-Cola® brand with new expressions of creativity, allowing Australian and New Zealand fans to experience the Real Magic of Coca-Cola,” Coca-Cola South Pacific’s senior marketing director, Kate Miller, said.
“Coca-Cola® OREO® Zero Sugar Limited Edition perfectly aligns with this, tapping into emerging technologies, collaborating with brands, artists and designers to create new flavours, designs and unexpected experiences.”
Ben Wicks, OREO’s vice president marketing – Australia and New Zealand, echoed Miller’s sentiment, describing the new collaboration as an “innovation”.
“At OREO, we pride ourselves on taking our customers on a delightful journey by bringing innovation and playfulness into our delicious cookies, Wicks explained.
“We are excited to unveil our latest innovation, OREO® Coca-Cola™ Sandwich Cookie, which is the result of an exciting collaboration that pushes the boundaries of flavour innovation to captivate consumers’ taste buds and imagination.”
To help advertise the products within the market, both brands have teamed up with music streaming platform, Spotify, to host an “immersive digital experience” that plays upon the musical preferences of besties.
The ‘Bestie Mode Digital Experience’ calls for users to scan OREO and Coca-Cola brand products and follow the prompts to sync their music preferences with a friend’s. The offering will also allow friends to compare their music tastes, in addition to creating a playlist that caters to both parties’ music.
Spotify Free customers can partake in the fun through on-platform promotion.
The collaboration will roll out in Australia from September 9, and will launch in New Zealand within the same month, via independent and major retailers.
The Coca-Cola OREO Limited Edition frozen drink will be purchasable from participating McDonalds restaurants, and the MyMacca’s app, later in the year.
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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