Organic Pacific appointed to drive international growth for VA Media
Havas’ entertainment PR agency Organic Pacific has been appointed by Australian-based global entertainment company VA media to help drive international growth.
VA Media’s AVOD network is a leading enterprise partner of YouTube in the APAC region, with more than 130 million monthly views.
VA Media connects content creators with audiences to monetise their content across the platform, as well as Facebook, Snapchat and other AVOD channels.
Organic’s remit will include supporting VA Media’s international growth ambitions, such as global strategy, brand profiling and industry events approach.
Mark Ashbridge, CEO of VA Media, said: “VA Media works side by side with the best creative talent to create, curate and optimise great content, achieving proven and quantifiable results.
“We’re excited to appoint Organic and the Havas Network to assist our ambitious growth plans and inform the industry about VA Media in the Asia Pacific region and globally.”
Organic Pacific’s managing partner, Annabelle Gigliotti said: “VA Media is enjoying exceptional success in the evolving AVOD landscape and team Organic are looking forward to working with VA Media on promoting its global brands.
“This space is growing exponentially and with watch-time hours on owned and operated channels of over 270 million hours in the last 365 days, equal to over 30,000 years of content consumption, the opportunities are endless.”
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Lauren McNamara is the associate editor at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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