Origin campaign pushes affordable green energy

Energy supplier Origin Energy has launched a campaign to push the affordability of green energy.

Developed by DDB Melbourne, the ‘Sustainability drive’ campaign is a first for the category, according to the agency’s creative director Grant Rutherford.

“As we roll out Sustainability Drive across 2011, the campaign will take on a truly contemporary approach to marketing,” he said.

The campaign is among the first work by DDB since the agency won the account last year, replacing incumbent The Campaign Palace.


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