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Oroton launches new campaign featuring Rose Byrne

Oroton has launched its Autumn Winter 2017 campaign featuring Australian actress Rose Byrne.

rose-bryne-oroton

A collaboration between Collider Film and TBWA Sydney, the one-minute fashion film features s the ‘Ashbury Clutch’, which is exchanged and stolen by the hands of multiple women in Sydney’s St. James station.

The campaign is directed by Australian film director Ben Briand  and aims to shift the company’s design, storytelling and brand personality through the “mysterious” video.

Using architectural influences including Frank Lloyd and artist David Hockey the 1960s’ inspired campaign launched yesterday and is set to roll out across social media and print.

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