Oscar-winning film maker Adam Elliot to present BE Fest Awards
Oscar winner Adam Elliot is to present next week’s APAC Branded Content & Entertainment Awards.
The awards take place at Luna Park in Sydney next Thursday night as part of the Festival of Branded Content & Entertainment, organised by Mumbrella’s parent company Focal Attractions.
Elliot is an independent filmmaker and animator. He won the Oscar at the 2004 Academy Awards for best animated short film for his work Harvie Krumpet – the story of an unlucky but optimistic Polish refugee in Australia. He also created the claymation film Mary & Max which took more than $1m at the Australian box office.
The awards represent 12 categories of branded content and branded entertainment including transmedia, storytelling, gaming, experiential and music. The shortlist can be viewed here. The 30 jurors represent best practice on branded entertainment from around Australia and the rest of the world.
Last year’s grand prix was won by The Monkeys for Ship Song Project.
The conference and awards take place next Thursday October 3.
Conference sessions include:
- Bauer, Myer and Telstra to share the role of content in building loyalty and driving purchase in retail
- An interactive content planning workshop for brands
- The Glue Society’s Jonathan Kneebone to debunk “naive” expectations of branded content
- Felicity McVay, head of content partnerships at Youtube on how YouTube helped build Jimmy Kimmel’s TV audience (and what that means for your brand)
- Daft Punk, Rolling Stone and Coca-Cola to talk about creating real life experiences that get the world talking
- Boost’s Zombie apocalypse: The Monkeys share a case study on how
- Brent Annells from Facebook to talk about integrating social media with broadcast TV for brands
- Dove Real Beauty Sketches and Dumb Ways to Die: the story behind two of the world’s most successful pieces of brand-funded viral content
- Steve Coll on using TVCs as a supporting medium for connecting audiences with content
- Intel to share their branded content creative process, including Ten’s Offspring integration and native advertising
- Musician Ricki-Lee Couler and Universal Music to talk collaborating with brands
- How to measure return on investment in branded entertainment
Tickets to the conference and awards, along with details of the programme, are available on the BE Fest website.
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