OTC ad spend in Australia will be 64% higher than it was in 2019, Zenith reports

March 7, 2022 9:43

Advertising expenditure by over-the-counter (OTC) healthcare brands in 13 key markets is predicted to expand by 7.6% in 2022 and 5.0% in 2023, according to Zenith’s new Business Intelligence – OTC Healthcare report, published today.

This growth, the report said, will be driven by tailored digital brand advertising, as well as performance advertising driving traffic to OTC ecommerce platforms.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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