Our Revolution appointed by former Masterchef contestant Jess Hall’s new business

Branding agency Our Revolution has been appointed to handle brand strategy, positioning, brand creation, and packaging design for former Masterchef contestant Jess Hall’s new business, Well Fed.

Hall appeared on the cooking show last year, and is now creating a range of condiments, starting with cultured butters.

The agency has also worked with Masterchef’s Trent Devincenzo on his food truck brand, Cultured Crust, and said working with Hall is an exciting prospect.

The former Masterchef contestant is creating her own brand

“Jess was a very popular contestant on MasterChef. Our goal is to capture the essence of her character and personality in a unique, independent brand that will enable her to capitalise on her MasterChef success to build an enduring career in the industry beyond the show,” said creative director, Jen Doran.

Hall added: “For someone that is creating a brand for the first time, Our Revolution are providing vital support in helping me develop the identity of my business.

“The team understand both my journey and my future ambitions to build a long-lasting brand beyond MasterChef.”


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