Out of home firm in sampling push

Out of home operation Ooh Media is attempting to diversify from simply offering signage to bringing in an experiential and sampling element.  

Ooh ShopaLite OreosThe company – which has a presence in more than 300 shopping centres in Australia – has been experimenting with placing experiential staff near some of it’s ShopaLite sites aimed at promoting sampling. It carried out trials with Kraft Oreo’s, Lindt Chocolates and V05 Haircare.

According to Ooh, the project was successful enough that it will now roll out ShopaLite Live as a permanent offering.

Kelly McIlwraith, the company’s GM of strategy, said: “Consumers are particularly receptive to free product samples and combining it with the power of retail advertising ensures that a brand or product is not forgotten when they go to make a purchasing decision.”


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