Out of home industry down 56% in third quarter, but OMA is optimistic
The out of home industry experienced a 56% decline in net media revenue to $95.8m in the third quarter. In the same period last year, that figure sat at $218.2m.
But the result is an improvement on the second quarter’s 65% drop, which the Outdoor Media Association (OMA) pointed to as a sign of the market’s recovery from COVID-19.
