SCA launches two new attribution products, tracking location visits in response to ads
Radio company Southern Cross Austereo has launched two new audio campaign attribution products today, one of which tracks a listener’s location data after they listen to an ad to see if they visit a specific store or location in response.
The business said SCA Footsteps and SCA Soundcheck would “provide SCA’s advertisers with proof that this new advertising platform will really move the needle”.
