‘We Can Do It’ World War II spin off poster shows the strengths of international students

Melbourne based international student community startup, Outcome.Life, has told international students ‘We Can Do It’ in its out of home campaign.

Inspired by the 1940s ‘We Can Do It’ posters, the ad aim to show the strength of international students across Australia and combat the difficulties they struggle to succeed in Australia.

Outcome.Life has used international students and graduates posing in the same clothing attire as Rosie the Riveter from the original 1940 poster.

The posters include statistics such as “only 34% of workplaces hire international graduates” as well as personal stories of six international graduates.

The original poster from the 1940s

Gerard Holland, co-founder of Outcome.Life, said in a statement: “There are issues with systems in Australia that make it hard for international students to succeed here, on top of the negative views some people hold about their abilities.

“Research has shown that employers believe hiring an international graduate is a greater risk than hiring a local graduate, but we want to highlight that they are just as qualified as locals and they can do it too, if we let them.”


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